Why We Built an Influencer Marketing AI Agent—And Why It’s Changing How Teams Run Creator Campaigns

Across growth and brand teams, a familiar tension is playing out:

“We want to do more influencer campaigns—but we’re hitting limits with the current workflow.”

It’s not a lack of creators. It’s a lack of infrastructure.

• Discovery is manual.
• Outreach is repetitive.
• Tracking is fragmented.
• Feedback rarely makes it back into the system.

Most influencer marketing workflows were designed for quarterly bursts—not weekly operations. And now that influencer collaboration is becoming an always-on motion, the cracks are showing.

So we started asking:

What would it look like to run creator campaigns at scale—without running teams into the ground?

Our answer: you don’t need another tool. You need an agent.

Tools give you control. Agents give you leverage.

Influencer marketing platforms have traditionally focused on search, analytics, and exports. They help you find creators. Then it’s up to you to manage everything else.

But once you’re managing dozens of creators across multiple products and campaigns, that model breaks down.

• You’re writing the same email 30 different ways.
• You’re updating statuses in spreadsheets that no one looks at.
• You’re asking: Didn’t we already reach out to this creator last month?
• And when campaigns are over, the knowledge gets lost.

So we started from scratch.

What if the entire system—discovery, outreach, tracking, feedback—was built around an AI Agent?

Not a smarter filter.

Not a nicer spreadsheet.

An active system that understands intent, executes actions, and improves over time.

What is an Influencer Marketing AI Agent?

It’s a new kind of teammate.

One that takes input like:

“I’m launching a campaign for a clean skincare brand. Find 20 TikTok creators in the U.S. under $500 who match our tone and can post next week.”

And then:

• Searches and scores relevant creators
• Generates and sends personalized outreach
• Tracks replies, follow-ups, and outcomes
• Logs performance in a CRM
• Suggests future collaborations based on past data

In short: it removes the friction between you and your next great creator campaign.

Here’s how it compares:

Before using an AI Agent:

• Discovery: Manual keyword searches and profile checks.
• Outreach: Write individual emails or copy/paste templates.
• Tracking: Manually update statuses across multiple tools.
• CRM: Maintain influencer info in spreadsheets or Notion docs.

With an AI Agent:

• Discovery: Input your campaign intent → receive a ranked list of creators based on content relevance.
• Outreach: Auto-generate and send personalized outreach at scale.
• Tracking: Real-time pipeline tracking with automatic syncing.
• CRM: Dynamic creator database with history, notes, and smart reactivation prompts.

Why we didn’t build a dashboard—we built a teammate

There are plenty of “all-in-one” tools. But most of them are designed around visibility, not execution.

They help you organize the work—but they don’t do the work. We wanted something that would think with you, not just wait for you.

So we built Lessie as an AI Agent:

• It understands your product context—not just your filters
• It acts on campaign goals—not just displays data
• It stores history and uses it to inform future recommendations
• It adapts to your team’s style over time

It doesn’t replace you.

It makes you faster, sharper, and more consistent.

What we’ve seen since launching

Among our early users, we’ve seen:

• 65% less time spent on creator discovery
• 2–3x higher reply rates on AI-personalized outreach
• Better reactivation performance through intelligent CRM suggestions

But more than metrics, it’s the emotional shift that matters most.

Teams no longer feel like they’re drowning in micro-tasks.

They have space to focus on creative direction, messaging strategy, and real relationship-building with creators.

They don’t just run more campaigns—they run better ones.

A new kind of role is emerging: Creator Operations

As influencer marketing becomes a core growth channel, a new kind of role is taking shape—Creator Ops.

It’s not just “finding influencers.”

It’s building a system for:

• Always-on creator discovery
• Smart outreach workflows
• CRM-style relationship management
• Campaign analytics and performance loops
• Strategic re-engagement and segmentation

With an AI Agent in place, this becomes a leveraged function, not a coordination burden.

Creator Ops is about scale—but with memory, repeatability, and learning built in.

What this means for teams building the future of GTM

Influencer marketing is no longer a side channel.

It’s part of how modern products grow—just like paid, SEO, and lifecycle.

But it’s historically been the least systematized.

We believe AI Agents change that.

Not by replacing people—but by making the invisible parts of the process visible, actionable, and repeatable.

If your team is doing more creator campaigns than ever,

but your workflow hasn’t evolved since 2021,

this is your inflection point.

The teams that win won’t just be the ones with the biggest budgets.

They’ll be the ones with the best systems.

We built Lessie because we wanted to stop stitching together five tools to run one campaign.

What we ended up building is a new layer for how GTM teams collaborate with creators.

And we’re just getting started.