Why Influencer Discovery Should Start with Your Product Page

Introduction

Most influencer discovery tools start with a question: Which influencers do you want to search for?

At Lessie, we flipped that question: What are you trying to promote?

Because your product—not a hashtag, not a keyword—is the most honest representation of your target audience, content style, and campaign goals.

If influencer marketing is about relevance, then discovery should start from what you’re selling—not who you think might sell it.

Traditional influencer search tools rely heavily on keywords, hashtags, and categories. But this approach comes with limitations:

Overused tags (e.g. #beauty, #tech, #wellness) bring back noisy results.
Mismatch between tags and actual content—creators often tag for reach, not relevance.
You need to already know what kind of influencer to search for, which defeats the purpose of discovery.

This search-first approach assumes marketers already have clarity on creator fit—which is rarely true.

By analyzing your product page, you instantly unlock a more meaningful match:

Semantic product attributes → Lessie reads your copy, images, and structure to understand the real use case, tone, and audience.
AI reverse-maps content styles → Matches creator tone to your brand voice (e.g. sarcastic vs. earnest, high-production vs. casual).
Audience targeting from context → Suggests creators whose followers are aligned demographically and psychographically.
Creative angle prediction → Surfaces collaboration ideas based on past creator formats that worked for similar products.

You get signal, not noise.