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Market Size Calculator

Calculate TAM, SAM & SOM in minutes — free, no signup required. Export results as CSV for pitch decks and investor presentations.

TAM SAM SOM Calculator

Calculate your total addressable market using bottom-up or top-down methods

Try an example:

How to Calculate Market Size Step by Step

1
Choose Your Method

Pick bottom-up (customer count x revenue) for granular, investor-ready accuracy, or top-down (industry revenue narrowed by segment) for a macro view. We recommend running both.

2
Enter Your Assumptions

Input your target customer count, average annual revenue per customer, serviceable percentage, and realistic year-3 market share. Not sure? Try a pre-built example first.

3
Get TAM, SAM & SOM

Instantly see all three market tiers. Click Export CSV to download results for your pitch deck, business plan, or strategy presentation.

What Makes This TAM Calculator Different?

Two Estimation Methods in One Tool

Both bottom-up (customer-level) and top-down (industry-level) approaches. Run both and compare for the most defensible market size estimate investors trust.

One-Click CSV Export for Pitch Decks

Export TAM, SAM, and SOM results as CSV instantly. Drop the data straight into investor presentations, business plans, or strategy documents.

Instant Calculation — Zero Waiting

Results appear the moment you hit submit. Iterate on assumptions rapidly to model optimistic, baseline, and conservative market scenarios.

Pre-Built Industry Examples

Not sure where to start? Click any pre-built example — SaaS, E-commerce, or EdTech — to see the calculator in action with realistic numbers.

Who Uses a Market Size Calculator?

Startup Founders

Build credible TAM SAM SOM slides for seed and Series A pitch decks. Investors expect bottom-up market sizing — this tool makes it easy. Pair with investor scouting to find the right VCs for your market.

Management Consultants

Deliver professional market sizing analyses to clients in minutes instead of days. Export to CSV and integrate results into strategy presentations and feasibility studies.

VCs & Investors

Quickly validate market size claims from pitch decks. Run the numbers through both methods to spot inflated TAMs and unrealistic growth assumptions before committing capital.

Product & Strategy Teams

Size new market opportunities before committing R&D budget. Compare adjacent markets to prioritize product expansion and go-to-market strategies.

Trusted by Founders, Consultants & Investors

★★★★★

Used this for our seed round pitch deck. The bottom-up calculation gave us a credible TAM that our investors actually believed. Saved us hours of spreadsheet work.

Alex W.
Alex W.
Startup Founder
★★★★★

I use this calculator weekly for client market sizing projects. The CSV export is a lifesaver — I drop the results straight into my deliverables. Simple and accurate.

Rachel K.
Rachel K.
Management Consultant
★★★★★

Great tool for quickly sanity-checking market size claims in pitch decks. I run the numbers through both methods and compare. Flags unrealistic TAMs instantly.

Daniel H.
Daniel H.
VC Associate

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What is TAM, SAM, and SOM?

TAM (Total Addressable Market) is the total revenue opportunity if you captured 100% of the market. SAM (Serviceable Addressable Market) is the portion of TAM you can realistically target with your product and distribution. SOM (Serviceable Obtainable Market) is the share of SAM you can capture in 3-5 years. Investors evaluate these to assess your startup's growth potential alongside tools like our company research platform.

How do I calculate market size for a startup?

Use the bottom-up method for accuracy: multiply your total target customers by the average annual revenue per customer to get TAM. Then estimate what percentage you can realistically serve (SAM) and what share you can capture in year 3 (SOM). This calculator automates the math for both bottom-up and top-down approaches.

What is the difference between bottom-up and top-down market sizing?

Bottom-up starts with individual customer data (number of potential customers x average revenue) and builds up to the total market. Top-down starts with total industry revenue from research reports and narrows down by segment and geography. Bottom-up is generally more credible for investors, but both methods used together provide the strongest analysis.

Is this market size calculator really free?

Yes, 100% free with unlimited calculations. No signup required and no credit card needed. You can also export results as CSV. For deeper company and market intelligence, explore Lessie AI's B2B lead generation tools.

How accurate is a TAM SAM SOM analysis?

The accuracy depends on the quality of your input assumptions. Bottom-up estimates based on well-researched customer counts and pricing data are typically more accurate than top-down approaches. We recommend using both methods and comparing results. Industry reports from Gartner, Statista, or IBISWorld can help validate your assumptions.

Go Beyond Market Sizing