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Free Sales Tool
Enter your product, prospect role, and the pain point you solve — get a personalized cold call script with opener, value statement, and close in seconds. No signup required.
Fill in your name, product or service, the prospect's role and industry, and the core pain point you solve. The more specific you are, the more relevant your script will be. Pair this with B2B lead generation to find contacts who match your ideal customer profile before you dial.
Click "Generate Cold Call Script" and get a three-part script instantly: a permission-based opener, a concise value statement tied to the prospect's pain point, and a low-friction close that asks for a short meeting rather than an immediate buy decision.
Copy the script, make the call, and send a follow-up email immediately after. Use our cold email generator to craft a personalized written version of your pitch — calls and emails together produce 3× more replies than either channel alone.
The opener is where 90% of cold calls are won or lost. Use the pattern: "I work with [role]s in [industry] who deal with [pain point] — is that on your radar?" It acknowledges the interruption and immediately asks a qualifying question rather than pitching.
Keep voicemails under 20 seconds: state your name, company, one-sentence value prop, and a specific callback reason. Example: "Hi [Name], [Your Name] at [Company] — I help [role]s reduce [pain point] by [X%]. I'll follow up by email — just wanted to put a voice to the name."
Reference the previous touchpoint immediately: "Hi [Name], I sent you an email last [day] about [topic] — I wanted to check if it landed in the right inbox." Follow-up calls that reference a prior email see 40% higher connect rates. Use our email outreach tool to track which emails were opened before you call.
For "We already have a solution": "That's actually why I'm calling — most teams we work with were using [competitor] before. What made you choose it, and is it fully solving [pain point]?" Turn the objection into a discovery question rather than defending your product.
Studies show decision-makers are most reachable between 4–5 PM on Wednesday and Thursday. Avoid Monday mornings and Friday afternoons — connect rates drop by up to 50%.
Check the prospect's LinkedIn for recent activity, their company's job postings (a sign of growth), and any news mentions. Use our company profile search to pull funding, industry, and headcount data in seconds before the call.
Prospects hang up on product pitches. They stay on the line when you articulate a problem they actually have. Identify your best customer's top 3 pain points and use whichever is most relevant for each segment.
The goal of a cold call is a booked meeting, not a closed deal. Asking for 15 minutes instead of "are you interested in buying?" dramatically reduces resistance and keeps the conversation moving forward.
Send a follow-up email within 10 minutes of hanging up — whether the call went well or not. Reference something specific from the call to show you were paying attention. Data shows multi-channel sequences convert 3× better than calls alone.
Random dialing is a productivity killer. Use AI-powered B2B lead generation to build lists of qualified decision-makers before you start calling. Quality over volume wins every time.
The highest-performing outbound teams use both together: call to open the conversation, then send a personalized follow-up email to reinforce the message. Lessie AI's B2B lead generation surfaces verified contact details — phone and email — so you can run true multi-channel sequences without switching tools.
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Generate personalized B2B cold emails with AI — subject line and body in seconds.
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Find targeted email addresses lists by industry and role. AI-powered email database builds custom contact lists for marketing, sales and recruiting. Start free.
Automate personalized email outreach with AI. Lessie's cold email tool writes, sends, and tracks tailored messages so you can book more meetings and close more deals.
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Generate personalized cold call scripts for B2B sales. Free, no signup required.
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