From the Lessie team
hiCreator is an AI creator marketing platform across Instagram, TikTok and YouTube. Hand the entire loop — discover, outreach, contract, deliver, measure, pay — to an agent. Or call any single capability as a standalone tool.

The same capabilities, packaged for two very different working styles.
Give the agent a brief. It builds the shortlist, sends the first touch, chases the follow-ups, signs the contract, tracks the deliverable, collects the numbers and settles the payout. You review, it runs.
Need one thing, not the whole pipeline? Use creator search, lookalikes, contact enrichment, audience breakdown, performance tracking or the email engine on their own — plus API and skill access to wire any of them into your own stack.
Six stages, end to end. The agent runs them in order and stops wherever you want a human in the loop.
AI creator search and lookalike expansion build your candidate pool in bulk.
Automated first contact and follow-ups, with conversation status tracked. No more messaging creators one at a time.
Agree terms and sign the deal inside the platform.
Track content production and go-live progress; delivery status stays visible end to end.
Performance data is collected automatically and turned into a campaign readout.
Settle creator fees on the terms you agreed.
Each of these runs standalone in the Toolkit Edition, and is what the agent calls under the hood in the Automation Edition.
Four teams, four reasons the same pipeline pays off.
Find matched creators at scale, and keep spend and measurable outcomes under control.
Serving several clients at once — bulk shortlisting, outreach and delivery management in one place.
Drive traffic and sales to your own store with creator content, judged on conversion and ROI.
The repetitive daily grind — sourcing, digging up contacts, chasing replies — handled for you.
Instagram, TikTok and YouTube, with creator discovery, contacts and performance data on each.
The Automation Edition runs the full loop end to end with an agent. The Toolkit Edition lets you call single capabilities on demand — useful when you already have a workflow and only need one piece of it.
Yes. Every capability is available on its own in the Toolkit Edition, and through API and skill access.
From channels creators have published publicly.
Same team. Lessie is the general-purpose people and company search engine; hiCreator is purpose-built for creator marketing, from sourcing all the way through to payout. See Lessie’s influencer marketing solution
Start with the tools you need today, switch the agent on when you want the whole loop handled.
Go to hiCreator