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From the Lessie team

hiCreator — Run your whole influencer program on autopilot

hiCreator is an AI creator marketing platform across Instagram, TikTok and YouTube. Hand the entire loop — discover, outreach, contract, deliver, measure, pay — to an agent. Or call any single capability as a standalone tool.

Creator discovery, contacts and performance data on:InstagramTikTokYouTube
hiCreator product interface — AI creator search results with audience match, engagement and brand-fit scoring

Two ways to run it

The same capabilities, packaged for two very different working styles.

Automation Edition

Hand over the whole loop

Give the agent a brief. It builds the shortlist, sends the first touch, chases the follow-ups, signs the contract, tracks the deliverable, collects the numbers and settles the payout. You review, it runs.

Toolkit Edition

Call one capability at a time

Need one thing, not the whole pipeline? Use creator search, lookalikes, contact enrichment, audience breakdown, performance tracking or the email engine on their own — plus API and skill access to wire any of them into your own stack.

The automated pipeline

Six stages, end to end. The agent runs them in order and stops wherever you want a human in the loop.

  1. 1

    Discover

    AI creator search and lookalike expansion build your candidate pool in bulk.

  2. 2

    Outreach

    Automated first contact and follow-ups, with conversation status tracked. No more messaging creators one at a time.

  3. 3

    Contract

    Agree terms and sign the deal inside the platform.

  4. 4

    Delivery

    Track content production and go-live progress; delivery status stays visible end to end.

  5. 5

    Measurement

    Performance data is collected automatically and turned into a campaign readout.

  6. 6

    Payment

    Settle creator fees on the terms you agreed.

Every capability, on its own

Each of these runs standalone in the Toolkit Edition, and is what the agent calls under the hood in the Automation Edition.

Capability
What it does
AI Creator Search
Describe what you need in plain language — niche, market, follower tier, content style — and get a matched creator list back.
Lookalike Creators
Drop in one creator you already work with, get a batch with the same tone and the same audience.
Contact Finder
Surfaces the emails and channels creators have made publicly reachable, so “found them but can’t reach them” stops being the bottleneck.
Audience Insights
Geo, gender and age breakdown of a creator’s followers — check the audience against your target market before you spend.
Performance Tracking
Views, engagement and other numbers on collaboration content, ready for the post-campaign readout.
Email Engine
Bulk sends, automated follow-ups, AI-drafted emails.
API & Skill Access
Call any single capability from your own stack via API or skill.

Who it’s for

Four teams, four reasons the same pipeline pays off.

Brands

Find matched creators at scale, and keep spend and measurable outcomes under control.

Agencies

Serving several clients at once — bulk shortlisting, outreach and delivery management in one place.

Cross-border & DTC sellers

Drive traffic and sales to your own store with creator content, judged on conversion and ROI.

In-house creator ops

The repetitive daily grind — sourcing, digging up contacts, chasing replies — handled for you.

Frequently asked questions

Which platforms does hiCreator cover?

Instagram, TikTok and YouTube, with creator discovery, contacts and performance data on each.

What’s the difference between the two editions?

The Automation Edition runs the full loop end to end with an agent. The Toolkit Edition lets you call single capabilities on demand — useful when you already have a workflow and only need one piece of it.

Can I use just the creator search?

Yes. Every capability is available on its own in the Toolkit Edition, and through API and skill access.

Where do the contact details come from?

From channels creators have published publicly.

How is hiCreator related to Lessie?

Same team. Lessie is the general-purpose people and company search engine; hiCreator is purpose-built for creator marketing, from sourcing all the way through to payout. See Lessie’s influencer marketing solution

Stop running your creator program by hand

Start with the tools you need today, switch the agent on when you want the whole loop handled.

Go to hiCreator