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ICP Fit Scorer

Score any B2B account against your ideal customer profile in 60 seconds. Get instant fit grades, tier classifications, and actionable recommendations.

No signup required · 100% free · Instant scoring
B2B Account Fit Scorer

Enter prospect details to get an instant ICP fit score

50%
Try an example:

How to Score Your Ideal Customer Profile

1
Input Account Data

Enter firmographic signals: company size, industry, revenue, tech stack maturity, geography, and budget authority. Takes 30 seconds.

2
Apply Scoring Model

Our rubric evaluates 7 key dimensions automatically with weighted criteria based on proven B2B sales data and best practices.

3
Get Fit Grade & Tier

Receive a detailed score (0-100), letter grade (A+ to D), tier classification, and actionable recommendation for your pipeline.

What Makes This ICP Scoring Model Different?

Proven 7-Dimension Scoring Rubric

Industry-standard criteria used by top SaaS companies: firmographics, technographics, budget authority, and pain point alignment — all weighted for accuracy.

Account Tier Classification

Automatic segmentation into Tier 1, 2, 3 or Not-a-Fit. Focus your sales team on accounts with the highest conversion probability.

CSV Export for CRM Integration

Download scores as CSV to import into Salesforce, HubSpot, or any CRM. Share results with your sales and RevOps teams.

Pre-Built Industry Presets

Not sure where to start? Try SaaS Mid-Market, Enterprise Finance, or SMB E-commerce presets to see the scorer in action.

Who Uses an ICP Fit Scorer?

Sales Development Reps

Score inbound leads in seconds to prioritize outreach. Focus on Tier 1 accounts and stop wasting time on poor-fit prospects.

Revenue Operations Teams

Build standardized ICP scoring rubrics for the entire org. Ensure every rep qualifies accounts consistently using the same criteria.

Account Executives

Validate deal quality before investing time in discovery calls. Know if an account is Tier 1 or Tier 3 before your first meeting.

B2B Marketers & Demand Gen

Score target account lists before launching ABM campaigns. Allocate budget to accounts with the highest ICP fit and conversion potential.

Trusted by B2B Sales Teams

★★★★★

We integrated this scoring model into our lead routing workflow. Tier 1 accounts now get to AEs within 5 minutes instead of hours. Close rates jumped 23%.

Jason K.
Jason K.
VP of Sales
★★★★★

Finally a simple ICP scoring tool that our entire RevOps team can use. The CSV export saves us hours of manual lead scoring every week.

Maria S.
Maria S.
Revenue Operations
★★★★★

I score every inbound lead with this before scheduling a call. It filters out 40% of bad-fit accounts that used to waste my pipeline.

Tom W.
Tom W.
Growth Lead

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FAQ

Get answers to common questions about Lessie AI.

What is an ICP fit score?

An ICP (Ideal Customer Profile) fit score measures how closely a B2B prospect matches your ideal customer across key dimensions like company size, industry, revenue, technology maturity, and buying authority. Higher scores indicate stronger alignment and higher conversion probability. Use it alongside company research tools for deeper qualification.

How is the ICP score calculated?

Our scoring model evaluates 7 weighted dimensions: company size, industry vertical, annual revenue, technology stack maturity, geographic location, budget authority level, and pain point alignment. Each dimension contributes a weighted score, summed to produce a total 0-100 score with letter grade and tier classification.

Is this ICP scorer really free?

Yes, 100% free with unlimited scoring. No signup required and no credit card needed. You can also export results as CSV. For finding companies that match your ICP at scale, explore Lessie AI's B2B lead generation platform.

What do the tier classifications mean?

Tier 1 (score 70+) are ideal-fit accounts worth immediate, personalized outreach. Tier 2 (55-69) are good-fit accounts for multi-touch nurture. Tier 3 (40-54) are moderate-fit accounts to monitor. Below 40 is a poor fit — redirect resources elsewhere.

Can I customize the scoring criteria?

The current tool uses a standardized 7-dimension model. For fully customizable ICP scoring with your own criteria and weights, combined with real-time company data enrichment, explore Lessie AI's B2B platform.

Go Beyond ICP Scoring