English

Turn Buying Signals Into Intent-Based Marketing

  • Target in-market accounts, not the whole TAM
  • AI reads real-time signals across 100+ sources
  • Verified contacts for every in-market campaign
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Mid-Market SaaS Companies In-Market This Month
ProfileMatchLinkCompanyTitleEmailCountry
Melissa GrantMelissa Grant
good
95%
Content Signal

Her team published 3 category comparison pages this month.

Hiring Signal

Opened a Demand Gen Manager role — building out the function.

  • linkedin icon
NorthlaneVP MarketingemailCheckUS iconUS
Tomás RiveraTomás Rivera
good
93%
Technographic Signal

Dropped a legacy list-buying tool two weeks ago.

Social Signal

Engaged with 5 posts about account-based intent marketing this week.

  • linkedin icon
VantreeHead of Demand GenerationemailCheckES iconES
Priya RamaswamyPriya Ramaswamy
good
91%
Funding Signal

Company closed a Series B last month — fresh marketing budget.

Content Signal

Marketing team downloaded 2 intent-based marketing guides.

  • linkedin icon
LedgerbaseCMOemailCheckSG iconSG
Ethan BrooksEthan Brooks
good
89%
Hiring Signal

Posted 2 RevOps roles — building the signal-to-campaign workflow.

Company Activity

Shipped a new pricing page, signaling a GTM push.

  • linkedin icon
FieldstackMarketing Operations LeademailCheckGB iconGB
Alina NovakAlina Novak
good
87%
Technographic Signal

Team adopted a new CDP three weeks ago — stack is shifting.

Social Signal

Commented on category content across 3 target accounts this week.

  • linkedin icon
OrbitonABM ManageremailCheckPL iconPL
Melissa Grant
Melissa Grant
Northlane

VP of Marketing at a Series C SaaS company. Building an intent-based marketing motion to replace broad demand gen.

Denver, CO, US
linkedin icon
VP Marketing
Check it

What Is Intent-Based Marketing?

Intent-based marketing is the practice of building campaigns, content, and outreach around real-time buyer intent signals instead of blasting a fixed list of accounts that simply match your firmographic filters. Rather than treating the entire addressable market as equally ready to buy, marketing teams read behavior — the content an account's people are reading, the technologies it adopts, the roles it hires for, the social conversations its team is having — to find the slice of the market that is actually in-market right now. This intent-driven approach replaces the spray-and-pray demand-gen calendar with a living, ranked view of who is in-market this week, so campaign spend and outreach go toward accounts that are already looking for a solution, not the whole TAM.

Why Intent-Based Marketing Matters in 2026
Timing beats reach — a campaign that lands while an account is actively showing buying signals converts far better than the same message blasted across the whole TAM, because the need is already there.
AI can finally read intent at the scale marketing needs — an agent can watch content engagement, social activity, hiring, and technographic change across the open web, so spotting who is in-market no longer means guessing from firmographics alone.
It cuts wasted spend — prioritizing campaigns and content around real buying signals means your budget works the small slice of the market that is in-market now, instead of funding broad demand gen against accounts that are not ready.
It makes marketing feel personal — when a campaign references the specific signal that put an account in-market, the message reads as timely and relevant instead of another generic drip.
How Lessie AI Turns Buying Signals Into Campaigns

Most demand-gen stacks start from a static segment and spray the same campaign across it. Lessie AI flips that: describe your ideal customer in plain English and an AI agent surfaces the accounts showing real buyer intent signals — content engagement, social activity, hiring, funding, and technographic shifts assembled live across 100+ sources — then finds the right marketing and revenue contacts at each account, verifies them, and drafts campaign copy that references why the account is in-market. Instead of stitching together an intent data feed, a marketing automation platform, and a copywriter, this runs end to end from signal to send.

Where Lessie AI Reads the Signals Behind Every Campaign

The six signal sources Lessie AI reads to find the accounts your campaigns should target this week

💬
Content Engagement

The guides, comparison pages, and category content an account's team is reading — the earliest, clearest research signal to build a campaign around.

📱
Social Signals

Likes, comments, follows, and posts that show a team engaging with your category or a competitor — the layer broad demand gen never sees.

💼
Hiring Signals

The roles a company is opening reveal where budget is headed next, letting you target campaigns at teams about to scale the exact function you sell into.

Technographic Shifts

Tools an account adopts or drops open a campaign window — reach out while a migration or gap is still fresh, not months later.

💰
Funding & Growth

A new round or fast headcount growth means fresh budget and a reprioritized roadmap — a strong cue to launch a targeted campaign now.

📡
Company Activity

Content published, pages shipped, and public announcements that show what an account is prioritizing this quarter, so your campaign can speak to it directly.

How to Build an Intent-Based Marketing Strategy

Four steps from your ideal customer profile to in-market accounts and campaigns that convert

1
Define Your Ideal Customer

Describe the accounts you want to target by industry, size, role, and the problem you solve — no rigid segment builder, just plain English.

2
AI Reads Buying Signals

An AI agent watches content engagement, social activity, hiring, funding, and technographic change across 100+ sources to surface the accounts in-market right now.

3
Segment by Intent + Fit

Every account comes with the signals behind it and a score, so campaigns target accounts that are both a fit and actively buying — not a static segment.

4
Launch Personalized Campaigns

Reach verified marketing and revenue contacts at each account with AI-personalized content and outreach that references exactly why they are in-market.

Everything You Need to Run Intent-Driven Campaigns

AI-powered tools to target in-market accounts and reach them before your competitors do

Real-Time Intent Signals (Not a Stale Segment)

Most demand-gen platforms build campaigns off a segment that was accurate last quarter. Lessie AI reads intent driven marketing signals live across 100+ sources — content, social, hiring, funding, and technographic — so campaigns launch while accounts are still in-market.

  • Signals assembled in real time, not a quarterly segment refresh
  • Content, social, hiring, funding, and technographic in one view
  • Catch in-market accounts before a competitor's campaign does
🎯
AI Account Matching (Fit + Intent)

Intent without fit is just more noise in the funnel. Lessie AI ranks accounts on both — the buying signals they are showing and how well they match your ideal customer — so campaign targeting is precise, not broad.

  • Score combines real intent signals with ICP fit
  • The signals behind every account, not a black-box number
  • Target the accounts in-market now, skip the rest of the TAM
Verified Contacts for Every Campaign

A ranked account list is useless without the right person to send to. Lessie AI finds marketing and revenue contacts at each in-market account and verifies them live — no separate list purchase.

  • 95%+ verified emails, confirmed at the moment of search
  • The right roles for the signal, not a generic contact list
  • Contacts assembled across 100+ sources, built into the workflow
AI Content & Outreach That References the Signal

The reason an account is in-market is the best line in your campaign. Lessie AI drafts personalized content and outreach that references the actual signal, turning account-based intent marketing into a message that reads like it was written for one company — because it was.

  • Copy tied to the specific signal an account is showing
  • Personalized per account and per contact automatically
  • Replace generic nurture tracks with a timely, relevant reason to engage
100+
Intent Signal Sources
95%+
Contact Accuracy
3x
Higher Campaign Reply Rate
$39.9
Per Month, Unlimited

Lessie AI vs. Broad Demand Gen vs. Cold Lists

How intent-driven marketing compares to blasting the whole TAM and buying a static list

ComparisonBroad Demand GenCold ListsLessie AI
What You GetOne campaign blasted across the whole TAMA static list of names and titlesOnly in-market accounts, ranked by real signals
Signal FreshnessQuarterly campaign planning cyclesContacts go stale within weeksReal-time signals across 100+ sources
CoverageFirmographic filters onlyWhatever the list vendor bundledContent, social, hiring, funding, technographic
ContactsNo verified contacts, just a segmentUnverified, high bounce rate95%+ verified, built in
PersonalizationOne generic message for the whole segmentCopy-paste cold outreachAI-personalized to the intent signal
CostBig media budget, low precisionCheap but stale and unfocused$39.9/mo, self-serve

Broad demand gen treats the whole TAM as equally ready to buy, so most of the budget funds accounts that are not in-market. Cold lists have no intent layer at all — just names and titles bought once. Lessie AI reads buying signals live, ranks accounts on intent and fit, then hands you verified contacts and signal-aware campaign copy — so marketing spend goes toward accounts that are actually in-market, end to end.

Who Uses Lessie AI for Intent-Based Marketing

From demand generation to ABM — intent-driven campaigns for every marketing team

📊
Demand Generation Teams
"Find mid-market SaaS companies engaging with content about our category in the last 30 days"

Replace a broad demand-gen calendar with a prioritized list of accounts already researching your category — spend goes where the signal is, not across the whole TAM.

intent based marketingdemand generationbuying signalsaccount prioritization
🎯
Account-Based Marketing (ABM)
"Find target accounts showing buying signals across social, hiring, and technographic change"

Feed your ABM plays with real intent instead of a static target list — know which accounts are heating up and run account-based intent marketing that speaks to the exact signal.

account-based intent marketingabmbuying signalstarget accounts
📝
Content & Campaign Marketers
"Find companies whose teams are reading category content and comparison pages this month"

Brief every campaign and content asset around what accounts are actually researching, so signal-based content lands as timely instead of generic.

signal-based contentcontent marketingintent signalscampaign targeting
🔄
Marketing Ops & RevOps
"Find accounts showing intent signals to route into a personalized nurture sequence"

Turn a shared definition of "in-market" into the trigger for campaigns and nurture, so marketing and sales run an intent driven marketing motion off the same signal instead of two separate lists.

intent driven marketingmarketing opslead nurturingsales and marketing alignment

Explore Our Solutions

AI-powered solutions for every business need
💬
Intent-Based Marketing

Run intent based marketing with Lessie AI — target in-market accounts with real-time buying signals, not the whole TAM.

🌟
Find Influencer

Discover and connect with influencers across YouTube, TikTok, Instagram, and more using AI-powered search.

🎯
Find Customer

Generate qualified B2B leads with AI — find decision-makers, verify contacts, and automate outreach.

💰
Find Investor

Scout investors that match your startup — search VCs, angels, and funds by stage, sector, and geography.

💼
Recruiting

Find top talent across LinkedIn, GitHub, and more — AI-powered candidate sourcing and outreach.

🤝
Find Partner

Identify and connect with strategic partners — co-marketing, integrations, and business development.

🏅
Find Coach

Find the right coach for your needs — business, career, executive, and life coaches matched by AI.

🚚
Find Distributor

Discover wholesale, food, and industry distributors — verify contacts and build partnerships with AI.

🌟
Find Influencers

AI influencer marketing platform — find creators across TikTok, Instagram, YouTube & LinkedIn with verified contacts.

🌎
Find Local Influencers

Find influencers by city and region — search creators in NYC, Miami, Chicago, or any location with verified contacts.

🇧🇷
Encontrar Influenciadores

Encontre criadores de conteúdo e influenciadores brasileiros — busque por nicho, cidade e plataforma com e-mails verificados.

🚀
Find Early Adopters

Find your first 100 ideal users — AI searches 50,000+ recently funded startups and their decision-makers in 30 seconds.

🔎
Recruit Research Participants

Recruit 50 ideal B2B research participants in 24 hours — verified PMs, UX researchers, founders by role and industry.

🔎
Encontrar Participantes (BR)

Encontre 50 contatos B2B qualificados em 60 segundos — emails verificados por cargo, setor e porte. Diferente de Opinion Box e MindMiners.

🏢
Find Property Leads

AI-powered real estate platform — find property leads, verify contacts, and run personalized email campaigns.

🔎
AI People Search

AI people search across LinkedIn, X, GitHub, and Crunchbase — find anyone, anywhere, with verified contact data.

🔍
B2B Market Research

AI-powered B2B market intelligence, competitor mapping, and ICP research in minutes.

📝
LinkedIn Resume Builder

AI-tailored LinkedIn resumes — ATS-optimized, industry templates, free downloads.

📊
B2B Data

Real-time, verified B2B data — firmographics, contacts, intent signals across 100+ sources.

📡
Sales Intelligence

AI sales intelligence platform — find decision-makers with verified contacts, firmographics, and intent signals across 100+ live sources.

🔍
B2B Lead Finder

AI-powered B2B lead finder — verified contacts across 100+ live sources in 2 minutes.

📝
AI Proposal Generator

AI-powered B2B proposal generator — personalized with real prospect intelligence in 30 seconds.

🛡
Background Check for Business

Verify B2B vendors, partners, and suppliers — public-source-only, real-time, no FCRA consumer data.

👤
LinkedIn Profile Optimizer

AI-powered LinkedIn profile audit and rewrite — benchmarked against top performers in your role.

🎬
Hire AI Video Creators

Find and contact AI video creators across TikTok, YouTube & Instagram — verified emails, AI-personalized outreach.

🎥
Hire Creative & Video Talent

Find YouTube video editors, 3D designers, thumbnail designers & social media designers — verified contacts, AI outreach.

Hire React Developers

Find and contact React engineers across GitHub, LinkedIn & more — verified emails, AI-personalized outreach.

🐍
Hire Python Developers

Find and contact Python developers across GitHub, LinkedIn & more — verified emails, AI-personalized outreach.

🐙
Hire PHP Developers

Find and contact PHP developers across GitHub, LinkedIn & more — verified emails, AI-personalized outreach.

🤖
Hire Android Developers

Find and contact Android developers across GitHub, LinkedIn & more — verified emails, AI-personalized outreach.

🖥
Hire Full-Stack Developers

Find and contact full-stack developers across GitHub, LinkedIn & more — verified emails, AI-personalized outreach.

Hire Java Developers

Find and contact Java developers across GitHub, LinkedIn & more — verified emails, AI-personalized outreach.

📑
Resume Database

Search millions of candidate profiles across 100+ live sources — no uploads, contacts verified in real time.

🎯
Skills-Based Hiring

Find candidates by skill, not job title — source talent on proven skills and real work across 100+ sources.

🌐
Diversity Recruiting

Source underrepresented talent at scale — widen your candidate pool with AI across 100+ live sources.

👥
Talent Pool Software

Build living talent pools that never go stale — AI keeps candidate contacts fresh across 100+ sources.

Recruitment Automation Tools

Automate sourcing and candidate outreach end to end — AI finds, verifies, and contacts talent.

📡
Buyer Intent Data

Find B2B accounts in-market now — Lessie AI reads real-time buyer intent signals and hands you verified contacts.

🤖
AI BDR

Autonomous AI BDR agent that finds prospects from live buying signals, verifies contacts, and sends outreach 24/7.

🤖
AI Sales Assistant

An ai sales assistant that finds prospects, verifies contacts, drafts outreach, and follows up automatically.

🎯
AI for Sales Prospecting

AI for sales prospecting that reads live buyer signals and hands you verified contacts to reach out to.

🤖
Automated Prospecting

An automated prospecting agent that finds accounts, verifies contacts, and refills your pipeline automatically.

🤖
Automated Recruiting

Automated recruiting that finds candidates, sends personalized outreach, and tracks pipeline status automatically — no manual busywork.

📡
Buying Signals

Monitor B2B buying signals across content, social, hiring, funding, and tech stack to know who to target and why now.

🔔
Candidate Sourcing Automation

AI-powered candidate sourcing automation that matches actively job-searching candidates to your open roles and automates outreach.

💬
Conversational Marketing

Engage prospects with conversational marketing that keeps every reply going through automatic, multi-turn dialogue.

📡
Intent Signals

Read real-time intent signals across content, social, hiring, funding, and tech stack to find in-market accounts first.

💬
Lead Nurturing

AI-powered lead nurturing that adapts every touch to real signals until a lead is sales-ready.

👤
LinkedIn Prospecting

AI-powered LinkedIn prospecting that reads engagement, groups, and job changes to find and verify who is ready to talk.

🔄
People on the Move

Find people on the move — passive candidates showing job-change and movement signals before they ever apply.

🎯
Predictive Hiring

Predictive hiring scores candidate move-readiness with AI signals, so you reach the right hire before the req even goes live.

📡
Signal-Based Selling

Sell to the moment: prioritize outreach with signal based selling instead of a static contact list.

🔍
Talent Sourcing Automation

Talent sourcing automation that finds passive candidates via signals, before a req even opens.

🔌
Technographic Data

Spot accounts by technographic data — tools adopted, dropped, or mid-migration — and reach them with verified contacts.

🔥
Warm Leads

Turn cold prospect lists into warm leads by reaching contacts while they show real buying signals.

🔗
Affiliate Partner Finder

Describe your product and audience — Lessie AI surfaces creators, sites, and operators ready to promote you on revenue-share, with verified emails.

📦
Amazon Seller Finder

Find Amazon FBA sellers, private-label brands, and aggregators by category, revenue tier, and marketplace — with verified contacts.

👼
Angel Investor Finder

Describe your stage and thesis — Lessie AI surfaces angels who actively write checks in your space, with verified emails for warm intros.

✍️
B2B Content Creator Finder

Describe the operator audience you want — Lessie AI surfaces newsletter writers, B2B YouTubers, and LinkedIn voices with verified emails.

🪑
Board Advisor Finder

Describe the gap on your board — Lessie AI surfaces domain-expert advisors with operator credibility, plus verified emails.

🎨
Brand Creator Finder

Describe the audience you want — Lessie AI surfaces creators whose audience overlaps your ICP, with verified emails to pitch directly.

🩺
Clinical Advisor Finder

Describe the clinical or scientific question — Lessie AI surfaces physician advisors, KOLs, and researchers with verified emails.

🎤
Conference Speaker Finder

Describe the talk you want on stage — Lessie AI surfaces a shortlist of qualified speakers with verified emails, ready to invite.

💻
CTO Finder

Find CTOs, VP Engineering, and Heads of Platform by stack, scale, and architecture history — with verified emails.

🧑‍💻
Developer Advocate Finder

Describe the developer audience and tech stack — Lessie AI surfaces DevRel leaders, advocates, and community-builders with verified emails.

🔬
Due Diligence Expert Finder

Describe the diligence question — Lessie AI surfaces domain experts who actually know the market, with verified emails for paid expert calls.

🎪
Event Sponsor Finder

Describe your event and audience — Lessie AI surfaces brands likely to sponsor, with the right decision-maker email on every row.

👔
Fractional Executive Finder

Describe the leadership gap — Lessie AI surfaces fractional CMOs, CTOs, CFOs, and COOs with track records that match, plus verified emails.

🧩
Integration Partner Finder

Describe the integration you want to build — Lessie AI surfaces SaaS companies with API surface, customer overlap, and the right BD lead with a verified email.

🏛
Limited Partner Finder

Find LPs — family offices, endowments, fund-of-funds, and HNW allocators — who actually back funds at your stage and thesis.

📈
Marketing Agency Finder

Find marketing agencies by specialty, client portfolio, and geo — with verified founder and BD emails.

📧
Newsletter Sponsor Finder

Find brands that sponsor newsletters in your niche — with verified marketing-decision-maker emails.

📰
Newsletter Writer Finder

Find newsletter writers and operators by niche, audience size, and platform — with verified direct emails.

⚖️
Patent Attorney Finder

Describe the technology and filing strategy — Lessie AI surfaces patent attorneys with proven prosecution history in your space, plus verified emails.

🎙
Podcast Guest Finder

Describe the guest you want — Lessie AI surfaces a vetted shortlist with verified emails, ready to pitch.

🏪
Reseller Finder

Find resellers, distributors, and channel partners who already sell to your ICP — in plain English, with verified emails.

⚙️
RevOps Consultant Finder

Describe the revenue-ops gap — Lessie AI surfaces specialists in your CRM, motion, and stage with verified emails for direct hiring.

☁️
Salesforce Consultant Finder

Find certified Salesforce consultants and partners by cloud, industry, and certification — with verified emails.

🛒
Shopify Agency Finder

Find Shopify Plus partners and design/dev agencies by specialty, brand portfolio, and geo — with verified emails.

📑
Technical Writer Finder

Describe the docs or developer content you need — Lessie AI surfaces technical writers with proven samples in your stack, plus verified emails.

🎯
VP of Sales Finder

Find VPs of Sales, CROs, and Heads of Revenue by stage, ACV, and prior playbook — with verified emails.

FAQ

Get answers to common questions about Lessie AI.

What is intent-based marketing?

Intent-based marketing is the practice of building campaigns, content, and outreach around accounts that are actively showing buyer intent signals — content engagement, social activity, hiring, funding, and technographic change — instead of targeting the whole addressable market equally. Rather than a fixed segment, this approach gives you a ranked, living view of who is in-market this week, so spend and messaging go to accounts that are already looking for a solution. Lessie AI reads these signals live across 100+ sources and hands marketing teams verified contacts to act on them.

How is intent-driven marketing different from broad demand gen?

Broad demand gen treats every account in the TAM as equally ready to buy and spreads a fixed budget across all of them. An intent-driven strategy instead reads real-time signals to find the accounts that are actually researching your category right now, and concentrates spend, content, and outreach there. The result is fewer impressions wasted on accounts that were never going to convert this quarter, and faster response from the ones that are already in-market.

What is the difference between buyer intent data and a cold list?

A cold list is a static set of names and titles bought once, with no signal behind who is ready to buy. Buyer intent data starts from behavior — the content an account reads, the roles it hires, the tools it adopts — to identify who is in-market this week, then adds verified contacts on top. Lessie AI combines both: it reads buying signals to rank accounts, then verifies the right contacts at each one, so your campaigns reach real people at accounts that are actually in-market.

How does Lessie AI collect the buying signals behind a marketing campaign?

Lessie AI reads signals live across 100+ sources rather than buying one static list or a single intent data feed. An AI agent watches content engagement, social activity, hiring, funding and growth, and technographic shifts, then combines them into one ranked view of which accounts are in-market. Because signals are assembled at the moment of search, campaigns can launch while the window is still open. You can go deeper on the individual signal layers in our guide to buyer intent data at https://lessie.ai/buyer-intent-data.

Can intent-based marketing work for account-based marketing (ABM) programs?

Yes — account-based intent marketing is one of the most direct applications. Instead of picking target accounts from firmographics alone, Lessie AI ranks your ABM target list by real buying signals, so sales and marketing agree on which accounts are heating up and which roles to reach. You can explore the account and contact layer further in our sales intelligence hub at https://lessie.ai/sales-intelligence.

Is Lessie free to try for intent-based marketing campaigns?

Yes — you can start for free and run real buying-signal searches before paying. The paid plan unlocks unlimited verified contacts, AI-personalized campaign copy, and bulk export at $39.9/mo, and marketing teams typically see roughly a 3x higher reply rate when campaigns reference the intent signal an account is showing.

Ready to Launch Intent-Based Marketing?