| Profile | Match | Link | Company | Title | Country | |
|---|---|---|---|---|---|---|
Melissa Grant | 95% Content Signal Her team published 3 category comparison pages this month. Hiring Signal Opened a Demand Gen Manager role — building out the function. | VP Marketing | ||||
Tomás Rivera | 93% Technographic Signal Dropped a legacy list-buying tool two weeks ago. Social Signal Engaged with 5 posts about account-based intent marketing this week. | Head of Demand Generation | ||||
Priya Ramaswamy | 91% Funding Signal Company closed a Series B last month — fresh marketing budget. Content Signal Marketing team downloaded 2 intent-based marketing guides. | CMO | ||||
Ethan Brooks | 89% Hiring Signal Posted 2 RevOps roles — building the signal-to-campaign workflow. Company Activity Shipped a new pricing page, signaling a GTM push. | Marketing Operations Lead | ||||
Alina Novak | 87% Technographic Signal Team adopted a new CDP three weeks ago — stack is shifting. Social Signal Commented on category content across 3 target accounts this week. | ABM Manager |

VP of Marketing at a Series C SaaS company. Building an intent-based marketing motion to replace broad demand gen.
Intent-based marketing is the practice of building campaigns, content, and outreach around real-time buyer intent signals instead of blasting a fixed list of accounts that simply match your firmographic filters. Rather than treating the entire addressable market as equally ready to buy, marketing teams read behavior — the content an account's people are reading, the technologies it adopts, the roles it hires for, the social conversations its team is having — to find the slice of the market that is actually in-market right now. This intent-driven approach replaces the spray-and-pray demand-gen calendar with a living, ranked view of who is in-market this week, so campaign spend and outreach go toward accounts that are already looking for a solution, not the whole TAM.
Most demand-gen stacks start from a static segment and spray the same campaign across it. Lessie AI flips that: describe your ideal customer in plain English and an AI agent surfaces the accounts showing real buyer intent signals — content engagement, social activity, hiring, funding, and technographic shifts assembled live across 100+ sources — then finds the right marketing and revenue contacts at each account, verifies them, and drafts campaign copy that references why the account is in-market. Instead of stitching together an intent data feed, a marketing automation platform, and a copywriter, this runs end to end from signal to send.
The six signal sources Lessie AI reads to find the accounts your campaigns should target this week
The guides, comparison pages, and category content an account's team is reading — the earliest, clearest research signal to build a campaign around.
Likes, comments, follows, and posts that show a team engaging with your category or a competitor — the layer broad demand gen never sees.
The roles a company is opening reveal where budget is headed next, letting you target campaigns at teams about to scale the exact function you sell into.
Tools an account adopts or drops open a campaign window — reach out while a migration or gap is still fresh, not months later.
A new round or fast headcount growth means fresh budget and a reprioritized roadmap — a strong cue to launch a targeted campaign now.
Content published, pages shipped, and public announcements that show what an account is prioritizing this quarter, so your campaign can speak to it directly.
Four steps from your ideal customer profile to in-market accounts and campaigns that convert
Describe the accounts you want to target by industry, size, role, and the problem you solve — no rigid segment builder, just plain English.
An AI agent watches content engagement, social activity, hiring, funding, and technographic change across 100+ sources to surface the accounts in-market right now.
Every account comes with the signals behind it and a score, so campaigns target accounts that are both a fit and actively buying — not a static segment.
Reach verified marketing and revenue contacts at each account with AI-personalized content and outreach that references exactly why they are in-market.
AI-powered tools to target in-market accounts and reach them before your competitors do
Most demand-gen platforms build campaigns off a segment that was accurate last quarter. Lessie AI reads intent driven marketing signals live across 100+ sources — content, social, hiring, funding, and technographic — so campaigns launch while accounts are still in-market.
Intent without fit is just more noise in the funnel. Lessie AI ranks accounts on both — the buying signals they are showing and how well they match your ideal customer — so campaign targeting is precise, not broad.
A ranked account list is useless without the right person to send to. Lessie AI finds marketing and revenue contacts at each in-market account and verifies them live — no separate list purchase.
The reason an account is in-market is the best line in your campaign. Lessie AI drafts personalized content and outreach that references the actual signal, turning account-based intent marketing into a message that reads like it was written for one company — because it was.
How intent-driven marketing compares to blasting the whole TAM and buying a static list
| Comparison | Broad Demand Gen | Cold Lists | Lessie AI |
|---|---|---|---|
| What You Get | One campaign blasted across the whole TAM | A static list of names and titles | Only in-market accounts, ranked by real signals ✓ |
| Signal Freshness | Quarterly campaign planning cycles | Contacts go stale within weeks | Real-time signals across 100+ sources ✓ |
| Coverage | Firmographic filters only | Whatever the list vendor bundled | Content, social, hiring, funding, technographic ✓ |
| Contacts | No verified contacts, just a segment | Unverified, high bounce rate | 95%+ verified, built in ✓ |
| Personalization | One generic message for the whole segment | Copy-paste cold outreach | AI-personalized to the intent signal ✓ |
| Cost | Big media budget, low precision | Cheap but stale and unfocused | $39.9/mo, self-serve ✓ |
Broad demand gen treats the whole TAM as equally ready to buy, so most of the budget funds accounts that are not in-market. Cold lists have no intent layer at all — just names and titles bought once. Lessie AI reads buying signals live, ranks accounts on intent and fit, then hands you verified contacts and signal-aware campaign copy — so marketing spend goes toward accounts that are actually in-market, end to end.
From demand generation to ABM — intent-driven campaigns for every marketing team
Replace a broad demand-gen calendar with a prioritized list of accounts already researching your category — spend goes where the signal is, not across the whole TAM.
Feed your ABM plays with real intent instead of a static target list — know which accounts are heating up and run account-based intent marketing that speaks to the exact signal.
Brief every campaign and content asset around what accounts are actually researching, so signal-based content lands as timely instead of generic.
Turn a shared definition of "in-market" into the trigger for campaigns and nurture, so marketing and sales run an intent driven marketing motion off the same signal instead of two separate lists.
Run intent based marketing with Lessie AI — target in-market accounts with real-time buying signals, not the whole TAM.
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Find marketing agencies by specialty, client portfolio, and geo — with verified founder and BD emails.
Find brands that sponsor newsletters in your niche — with verified marketing-decision-maker emails.
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